Search Engine Optimization and Internet Marketing Articles
Below are links to some of the more interesting articles published recently regarding SEO and Internet Marketing:
The advancement of internet usability on mobile devices, combined with more people getting their hands on them, has led to rapid growth of mobile search usage. When you factor in technology like AdWords, you can see how advertisers have more opportunity to deliver--and consumers to receive--targeted advertising messages that are relevant for more specific devices, times and locations than ever before.
Yet, not many advertisers were creating AdWords campaigns for mobile devices, simply because the campaign structure was difficult to discern and hard to manage. This, of course, was costing Google money in ad clicks and costing advertisers conversions from prospects searching for what they offer. So Google came up with "Enhanced Campaigns" as a solution.
The death of the backlink has been greatly exaggerated. It often feels like SEOs from all over the world are running around with tinfoil hats while proclaiming that their backlinking efforts not only aren't working, but they're getting themselves, and their clients penalized.
Better excuses for the decline in value for backlinks can range from the fact that you bought them from a guy on Fiverr who inserts them en masse via script to a blog network that features 500 blogs on the same class C IP address.
Twitter SEO Tips:
The major search engines have a history of evolving their indexing capabilities to keep up with new types of digital content. First it was HTML text, then blog content, then multimedia files like videos, and more recently it was flash content. Now the search engines are indexing another type of content -- tweets!
With all the rumors suggesting that Google will soon offer real-time search capabilities, indexing Tweets and other real-time web data, now is a good time to take a closer look at your Twitter presence. Even now, what you tweet can be held against you on the engines, although it can also work to your advantage.
Facebook SEO Series:
The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket - Part One -
In the world of small business and social media, we're seeing a massive migration to company Facebook Pages. It's no wonder, they offer amazing functionality at practically no cost and they give businesses a chance to connect with the more than 300 million people who have already flocked to Facebook. There's amazing viral potential involved with Facebook pages and it provides companies an easy way to reap the benefits of photos, videos, discussion forums, micro-blogging and pretty much every other form of social media in one neat little package.
The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket - Part Two -
Now that you've got a Facebook Page for your business or organization, you're probably itching to do something with it. After all, there are more than 300 million people using Facebook on a regular basis. Surely at least a few of them want to interact with you!
The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket - Part Three -
Today we're going to take a look at how to make use of the Photos and Video applications. These are your chances to really add some content to your Facebook Page. Sure, you can (and probably should) have this content set up on other areas of the web designed for it (Photos could be shared over at Flickr and videos find homes on sites like YouTube), but there is an advantage in housing this content on Facebook.
General SEO Articles:
Are you still measuring your SEO success by the rankings you obtain? If so, you need to stop—right now!
1. Rankings are constantly fluctuating. You might check rankings one minute, then check again a few minutes later and see different results.
Wednesday, February 25, 2009 at 6:50 AM
A little while ago, Google and other search engines announced support for a canonical link element that can help site owners with duplicate content issues. I recreated my presentation from SMX West and you can watch it.
Marketing a website isn't particularly difficult. It's usually just a matter of knowing what to do, how to do it and having the skills and time to get it done. With that said, marketing a website isn't particularly easy either. There are so many factors and variables in play that at any given time that the job can be quite overwhelming. Obviously I can't address the issue of whether or not you have the skills or time, but I can help you out with the "what to do" piece of the puzzle.
Many small business owners are out there thinking "Blogging? That's just one more thing to add to my already over-booked work schedule. No thanks." I feel you.
There is no doubt that sitting down to write a good blog post takes time. Add in artificial deadlines and blog posting schedules, that's why most small businesses simply don't do it.
But blogging is an important aspect of growing your business. The key to good blogging is understanding how to work it in, prioritize it properly, and not to feel obligated to anybody but your family and customers.
Google is paving the way for small business owners to take a proactive approach toward online marketing. For lots of folks seeking better local exposure claiming their business at the Google Local Business Center is their first step into the realm of search marketing. But, it's not always smooth sailing. The maps system has bugs, limitations, and can sometimes misrepresent a business causing a steady decline in leads. Here are 6 common mishaps straight from the Goolge Maps help forum.
Sometimes I can tell just by the way they sidle up to me at a conference. They look around to make sure no one is watching, and then they half-whisper to me out of the side of their mouths, "Just between you and me, what is the trick to search marketing?"
Now, you are all reading this column because you think I am some kind of high-fallutin' book writing, Twittering, blogging search marketing expert, so I have decided, for the first time, to publicly reveal the all-time top-secret search marketing trick.
In the world of marketing and campaign measurement, the web has been a goldmine. Almost every conceivable metric can be measured online. But of all the things you can track, measure, weigh and analyze, the only metric that truly matters is conversions. Click through rates, page views, time spent on site, number of pages read, entrance and exit points, abandonment; all of these metrics are fantastic, but if you're not using them to improve your conversion rates, then why bother?
SEO is a business that is much more than just implementing of a well-developed website optimization strategy. Anybody can get SEO advice or learn some tips and tricks by reading blogs, attending a conference, or participating in online webinars. If you are an SEO, or you have or will hire an SEO, there is a relationship issue that is part of any good business strategy.
It's amazing how much can get accomplished when you've got a good client and a good SEO working together. Unlike many other forms of advertising and marketing, the success of an SEO campaign can often depend on the client, and their involvement/interaction with the SEO. Good SEO clients know what is needed to help the SEO succeed but don't stand in the way of that success.
When performing SEO on a site there are literally an endless number tactics, strategies, changes and combinations that can be implemented to help you achieve search engine rankings. Google alone analyzes hundreds of different factors, all to varying degrees, when determining how it ranks pages in the SERPs. Once you get outside the realm of looking only at achieving search engine rankings, a near infinity of factors come into play as you look for ways to improve traffic, draw targeted visitors and improve conversion rates.
If your boss is anything like mine, you don't just hand over reports and call it a week/month/quarter/etc. When traffic jumps or drops, you're asked to explain not only what happened, but why it happened. For any online marketer, this means a deep dive into your data. But how do you extract meaning from the numbers quickly?
When conducting keyword research, it's important to look for both the deeper, mid- and long-tail variations of keywords - and also other adjacent ways of searching for similar things, such as related terms and synonyms.
Last month, WordStream invited me to participate in a private beta of their Free Keyword Tool, which was released as a public beta this week. One of my favorite features is its ability to suggest related terms.